Wednesday, August 18, 2010


One day, a girl was standing in the middle of the town proclaiming that she had the most beautiful heart in the whole valley. A large crowd gathered and they all admired her heart for it was perfect. There was not a mark or a flaw in it. Yes, they all agreed it truly was the most beautiful heart they had ever seen. The girl was very proud and boasted more loudly about her beautiful heart.

Suddenly, an old woman appeared at the front of the crowd and said, "Why your heart is not nearly as beautiful as mine?" The crowd and the girl looked at the old woman's heart. It was beating strongly, but full of scars, it had places where pieces had been removed and other pieces put in, but they didn't fit quite right and there were several jagged edges. In fact, in some places there were deep gouges where whole pieces missing.

The people stared. How can she say her heart is more beautiful?? They thought. The girl looked at the old woman's heart and saw its state and laughed. "You must be kidding," she said. "Compare your heart with mine, mine is perfect and yours is a mess of scars and tears."

"Yes, my dear." said the old woman, "Yours is perfect looking but I would never trade with you. You see, every scar represents a person to whom I have given my love - I tear out a piece of my heart and give it to them, and often they give me a piece of their heart which fits into the empty place in my heart, but because the pieces aren't exact, I have some rough edges, which I cherish, because they remind me of the love we shared. Sometimes I have given pieces of my heart away, and the other person hasn't returned a piece of his heart to me. These are the empty gouges - giving love is taking a chance. Although these gouges are painful, they stay open, reminding me of the love I have for these people too, and I hope someday they may return and fill the space I have waiting. So now do you see what true beauty is?"

The girl stood silently with tears running down her cheeks. She walked up to the old woman, reached into her perfect young and beautiful heart, and ripped a piece out. She offered it to the old woman with trembling hands.

The old woman took her offering, placed it in her heart and then took a piece from her old scarred heart and placed it in the wound in the girl's heart. It fit, but not perfectly, as there were some rough edges. The girl looked at her heart, not perfect anymore but more beautiful than ever, since love from the old woman's heart flowed into her. They embraced and walked away side by side.

~ The more hurt and pain you have gone through in life, the stronger and more beautiful your heart will be ~

Prepared by,
Geviana Gladysha


In rhetoric, emotive language (also known as loaded language or high-inference language) is wording that attempts to influence the listener or reader by appealing to emotion.

Loaded words and phrases have strong emotional overtones or connotations, and evoke strongly positive or negative reactions beyond their literal meaning. For example, the phrase “tax relief” refers literally to changes that reduce the amount of tax citizens must pay. However, use of the emotive word relief implies the tax was an unreasonable burden to begin with.
If something is emotive it makes people emotional. If you have just had your new bike stolen then your friends might avoid boasting about their bikes: bikes are an emotive subject for you at the moment.
Newspapers often choose emotive language (words) to get their readers to react emotionally to a story. If you call an event a 'riot' rather than a 'disturbance' you are much more likely to get your readers excited.
Studies commissioned by major companies have identified four main reasons behind the success of emotional appeals over straight rational appeals when used in advertising (and this is one of the most common uses of emotive language):

1. We're more likely to notice words with an emotional appeal.
Look at these examples:
* "Things go better with Coke"
* "The taste that satisfies"
* "Another Kodak moment”
These tell us nothing about the product, but each packs a strong emotional appeal, so we stop and we look, instead of skimming over the ad.

2. We're more likely to remember ads with emotional appeals - for the same reason that we remember the words of pop songs, but not theorems. We humans are emotional little critters; we use our emotions first, and then fall back on our intellect!

3. We're more likely to become involved with a product when an emotional appeal is made. Let's face it, there's no real, rational reason to form an attachment to a mixture of chemicals, smeared under the arms and designed to prevent the sweat glands from functioning, is there?

4. We're more likely to believe that a product will give us those intangible benefits the advertisers want us to believe in, when emotional appeals are made. We want - desperately - to believe that we will be more successful, popular, healthy, loved, important etc.

Prepared by,
Teo Hock Bing

Tuesday, August 17, 2010


Social Studies III
Social Studies III
Social Studies III
Social Studies III

Now, we have received Social Studies Coursework for Semester 3, 
it is, 
a project,
an exhibition.


Before that...
Let us recall back our exhibition on 1st Semester...

Date: 16th Nov 2009
Venue: Library of IPG Keningau Campus
Theme: (1) Culture and Society (2) Communication

With our beloved tutor: Mr. Joseph Yabai

Group 1: Tiffany/Aileen/Esther/Dayang
Culture of Sabah

Group 2: Melanie/Nurfathiah/Suk Ching/Mcelley
Culture of Kadazandusun

Group 3: Jenny/Siti/Maziziana/Geviana
Early and Modern Communication

Group 4: Jicika/Nurhazwani/Yohanieca/Francesca
Culture of Murut

Group 5: Razki/Geoffrey/Hock Bing/Jun Seng
Components of Chinese Culture

The Making of the Exhibition:

Tada~~~ Our exhibition!

Visitors from other option ^_^

Mr. David would like to have a try too!

Our Social Studies lecturer, Mr. Henry!

Announcing the arrival of the director, Madam Penny Lim~

Group photo with Mr. Henry(Social Studies lecturer), Madam Penny Lim(Director of IPGKK), and Mr. Joseph(Tutor)

Wishing everyone good luck in the coming 
Prepared by,
Geoffrey Lim